Using Google Analytics 4 (GA4) event tracking with Encompass Consumer Connect can help lenders to gain valuable insights into the effectiveness of the loan application workflows and sites. This guide walks you through the steps, from connecting your Consumer Connect site to GA4, understanding tracked events, to customizing reports and enhancing your site based on the captured data.
Why Choose Google Analytics 4 for Consumer Connect?
- Google Analytics event tracking monitors every action a visitor takes on your site.
- Capture custom elements like Instance ID and Workflow ID using Custom Dimensions.
- Evaluate site effectiveness, configurations, and marketing campaigns with the captured data.
Getting Started with Google Analytics
Support for Consumer Connect Sites
- GA event tracking is supported on both SSO and non-SSO Consumer Connect sites.
- Consumer Connect supports both GA4 and GA3, but a shift to GA4 is encouraged for enhanced features.
Setting Up Google Analytics
- A Google Analytics account is a prerequisite for tracking on Consumer Connect sites.
- Create a GA4 property by visiting google.com/analytics and following the simple steps.
High-level Steps for Setting Up Google Analytics with Consumer Connect
Step 1: Create a GA4 Property for Consumer Connect
- Choose between creating a new GA4 property or migrating from GA3 UA.
- Migrate a GA3 UA property by accessing the GA4 Setup Assistant in your Google Analytics account.
Step 2: Configure the GA4 Property
- Follow the detailed instructions provided for setting up your GA4 property.
Step 3: Configure Consumer Connect
- Connect your Consumer Connect site to Google Analytics by integrating the measurement ID.
Creating a GA4 Property for Consumer Connect
Migrating a GA3 UA Property to GA4 Property
- Sign in to your Google Analytics account.
- Click Admin in the lower left corner.
- In the Property column, select the property to migrate, and then click GA4 Setup Assistant.
- Click the Get Started button
- Click the Create and Continue
- Next, click the Go to your GA4 property
- In the left column, click Data Streams.
- In the right panel, click the data stream at the top of the list to view the stream
- Note or write down the measurement ID displayed.
- The next section includes the instructions to set up the GA4 Property Configurations.
This blog is the first part in the series of blogs about using Google Analytics with Encompass Consumer Connect. Please follow the URL below to read the second part:
Using Google Analytics with Encompass Consumer Connect – Part II
Looking for more information on using Google Analytics with Encompass Consumer Connect or need help with implementing any technology solution within Encompass, leave us a message.
