Borrower expectations have changed in the digital mortgage era influenced by the changes ushered in by companies like Uber, Airbnb and Amazon. Borrowers want the single tap experience for the mortgage process without losing the essential human touch. So it is critical that Loan Officers embrace tech marketing to create a more immersive customer experience, build relationships and close more loans.
Our starter package helps Loan Officers to market their efforts to the right target audience and also keeps track of the right marketing metrics to accurately measure the ROI of these mortgage marketing campaigns.