Salesforce flow builder can be a game changer in the automation journey of every mortgage firm using Salesforce. Since speed and accuracy are crucial in lead generation and customer retention, automation is something which the loan officers can always rely upon to improve the borrower experience. If the initial screening of generated leads for the pre-approval process can be automated, it would be time efficient and more productive. In this blog we will learn about how to automate mortgage Pre-Approvals with Salesforce Flow.
Why Pre-Approval Automation Matters
The pre-approval stage is the most crucial stage in the lower funnel of a borrower journey. A delayed response or inconsistencies at this stage can result in lose of business. The automation of pre-approvals can help loan officers to
- Respond instantly to new lead inquiries
- Reduce errors in eligibility check
- Decrease manual work load for loan officers
- Deliver an unbiased experience for all borrowers
Imagine a prospective borrower visiting the website. As soon as he fills out the form, he will be created as a lead within your system under stage Inquiry. A loan officer might have hundreds of such leads assigned to him. Rather than calling each of them for an eligibility check, these leads can be evaluated by using a flow running behind. Such a flow can :
- Change the status of the lead from ‘Inquiry’ to ‘Preapproval’.
- Send an email to the borrower informing he is pre-approved for the loan
- Create a task for the loan officer
Imagine this: a borrower submits an inquiry through your website or a realtor partner. Instead of waiting hours or even days for a response, the system instantly evaluates their eligibility and initiates the next steps.
Using Salesforce Flow Builder, this entire process can be automated. We will discuss the steps in details in an upcoming article.
To learn more, click Automate Your Business Processes with Salesforce Flow
