In today’s digital landscape, email remains a crucial tool for mortgage professionals to connect with leads and clients. However, ensuring your messages reach the intended inbox can be challenging. Velocify CRM’s email service offers powerful features to boost deliverability and engagement. This comprehensive guide will explore key strategies for maximizing email deliverability with Velocify CRM, helping you achieve better results and build stronger relationships with your prospects.
Understand Email Deliverability
- Successful email deliverability means your message arrives in the recipient’s inbox as intended, ready to be read and acted upon.
- Failed deliverability occurs when emails are routed to spam folders or blocked entirely by inbox providers, rendering your communication efforts ineffective.
- According to industry reports, on average, 15-17% of emails never reach their intended inbox, even for legitimate business communications.
- This statistic applies to all types of emails, including transactional messages like membership confirmations and password resets, not just marketing emails.
- Recognizing the importance of deliverability is crucial, as it impacts the success of your entire email marketing strategy.
Collect Quality Email Addresses
- Work closely with your lead providers to ensure they use best practices in preventing bots from registering fake email addresses.
- Implement CAPTCHA systems, such as Google reCAPTCHA, on your own web forms to capture legitimate leads and reject fraudulent ones.
- Regularly clean your email list to remove invalid or unengaged addresses, as sending to these can harm your sender reputation.
- Consider using double opt-in processes for new subscribers to confirm their interest and email validity.
- Monitor bounce rates and remove hard bounces promptly to maintain list hygiene.
Build a Strong Sender Reputation
- Focus on recipient engagement metrics like opens, clicks, and responses to improve your reputation with inbox providers.
- Maintain consistent sending practices and avoid sudden spikes in email volume, which can trigger spam filters.
- Monitor and respond to spam complaints promptly to protect your sender reputation.
- Encourage recipients to add your sending address to their address book or safe sender list.
- Use authentication protocols like SPF, DKIM, and DMARC to verify your identity as a legitimate sender.
- Regularly review your email content to ensure it aligns with best practices and doesn’t include spam trigger words.
Use Your Own Domain
- Consider using a domain you own for sending marketing emails to increase brand recognition and trust among recipients.
- Authenticate your domain through Velocify’s Email Settings tab to improve deliverability and demonstrate legitimacy to email providers.
- Follow the step-by-step process provided by Velocify to add DNS records and verify your domain with your internet service provider.
- If possible, use the same domain as your company website to maximize familiarity and trust.
- Understand that using your own domain allows you to build a specific reputation for your email marketing efforts.
Leverage Velocify’s Email Infrastructure
- Understand how Velocify’s system of 16 IP addresses for sending emails provides ample bandwidth for your campaigns.
- Learn about the dedicated IP pools for marketing emails, categorized as high, medium, and low based on reputation and open rates.
- Initially, all clients will be set up in the medium IP pool, with the potential to move based on performance metrics.
- Recognize that this system helps promote good email senders and provides opportunities for improvement for those with lower engagement rates.
- Stay informed about your IP pool status and work to improve your metrics to potentially move to a higher-performing pool.
Looking for more information on maximizing email Deliverability within Velocify CRM or need help with implementing any technology solution within Velocify or Encompass 360, leave us a message.
